Free
Daily reflection
One photo, one verse, one honest line. A five-minute habit that people actually keep.
Case study · Consumer app
Gracely
A daily reflection app for young Christians — taken from a notebook habit to a live app on the App Store and Google Play, with a paid Pro tier and AI features.
- Platforms
- iOS & Android
- Role
- Design, build, launch, ongoing care
- Model
- Free + Pro subscription
- Stack
- React Native · Expo · Supabase
The brief.
Most faith apps want a streak, a badge or an audience. Gracely needed the opposite: a quiet, five-minute daily habit that young Christians would actually keep — shared with a few close friends, not the internet.
It had to feel calm and personal, work on both iPhone and Android, and pay for itself through an optional Pro tier without ever locking the core experience.
What we shipped.
Free
Private friends feed
A small circle, not an audience. No likes, no metrics — just people who know you.
Pro
Study Buddy
Bible study on a call — live voice, video and chat with a shared passage on screen.
Pro · AI
The Rooms
AI reads your reflections back as goals, patterns and story — held to account every Sunday.
Pro
Scripture Memory
Learn verses by heart with streaks, XP and mastery — game mechanics that bring people back.
Free
Your journey
Every reflection on a calendar — a visual record of a year, built to make people stay.
End to end, one team.
- 01
Product & design
Shaped the idea into a calm, warm brand and every screen — onboarding, paywall and all.
- 02
Mobile app
One codebase, native on iPhone and Android, with a Lock Screen widget and push reminders.
- 03
Backend & AI
Accounts, feeds and real-time calls on Supabase, plus AI edge functions that power the Rooms.
- 04
Payments
Pro subscription (monthly and yearly) with free trials and invite codes.
- 05
Launch
App Store and Google Play approval, a marketing website, waitlist and automated emails.
- 06
Ongoing
Still shipping updates — features, fixes and growth experiments every month.
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